NEW YORK (YouTube.com/AdAge) — Earlier this year, Phoenix Suns superstar Steve Nash made news when he appeared on the court in a new pair of Nike shoes made entirely of industrial waste. Called “Trash Talk,” the new design was constructed from the assembly-line trash generated at Nike shoe plants in Asia. Senior Creative Designer for Running Shoes Kasey Jarvis explains how that waste stream became the source of a new hit product.

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